Training Course
Google Ads Training
Google Ads Training Eddie Tech Solutions offers Google AdWords training to help you learn the skills you’ll need to run your own successful campaigns. Our training programs are available in-person or online, and we can
Course Overview
What You'll Learn
This intensive Google Ads training programme takes you from the fundamentals of campaign structure to advanced bidding strategies, audience targeting, and Performance Max campaigns. Whether you are new to paid search or want to deepen your current knowledge, you will leave with the hands-on skills to build, manage, and optimise profitable Google Ads campaigns for any business.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketing managers who want full ownership of their paid search campaigns
Business owners managing their own Google Ads account
PPC executives and digital marketing coordinators
Freelancers and consultants expanding their paid media services
Agency account managers preparing for Google certification
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
Burning through budget on keywords that click but never convert — without any way to identify why
Running campaigns without proper conversion tracking, so there's no way to measure true ROAS or optimise bidding
Using broad match keywords without a negative keyword strategy, driving expensive, irrelevant traffic
Setting bids manually without understanding automated bidding strategies and when each applies
Creating landing pages that don't match ad messaging, destroying Quality Score and raising your cost-per-click
What You'll Take Away
Learning Outcomes
Build a fully structured Google Ads campaign from scratch
Conduct keyword research and apply the right match types
Write high-converting responsive search ads
Set up conversion tracking and Google Tag Manager integration
Configure smart bidding strategies aligned to campaign goals
Build and refine audience segments and custom intent audiences
Set up and interpret Google Ads reports and dashboards
Identify and eliminate wasted spend with negative keywords
What We Cover
Course Curriculum
Module 1: Google Ads Fundamentals
- Platform overview and account structure
- Campaign types: Search, Display, Shopping, Performance Max
- Quality Score and Ad Rank explained
- Navigating the Google Ads interface
Module 2: Keyword Research & Match Types
- Keyword research tools and methodology
- Broad, phrase, exact, and negative match types
- Search term reports and query mining
- Building a keyword architecture
Module 3: Ad Copywriting
- Responsive search ads (RSAs) best practices
- Writing headlines and descriptions that convert
- Ad extensions: sitelinks, callouts, structured snippets
- Ad strength and performance signals
Module 4: Bidding & Budget Strategy
- Manual CPC vs smart bidding strategies
- Target CPA, Target ROAS, and Maximise Conversions
- Budget allocation across campaigns
- Bid adjustments by device, location, and audience
Module 5: Conversion Tracking
- Setting up conversion actions in Google Ads
- Google Tag Manager integration
- Tracking phone calls, forms, and purchases
- Attribution models compared
Module 6: Reporting & Optimisation
- Key metrics: CTR, CPC, CPA, ROAS, Impression Share
- Building custom dashboards and reports
- Weekly and monthly optimisation routines
- Scaling profitable campaigns
Course Guide
Google Ads Training — Detailed Guide
Explore the course topic in greater depth, including practical concepts, methods and considerations covered by this training.
Google Ads Training is essential for anyone looking to harness the power of online advertising. At Eddie Tech Solutions, we offer comprehensive training programs designed to equip individuals and businesses with the skills necessary to create, manage, and optimize their own Google Ads campaigns. Our training is available in both in-person and online formats, allowing participants to choose the learning style that best suits their needs. This flexibility ensures that you gain practical knowledge that can be applied immediately to your advertising efforts.
Our training is suitable for a diverse audience, including business owners aiming to enhance their online visibility, digital marketers seeking to expand their expertise, and students eager to learn about the latest trends in digital marketing. By the end of our Google Ads course, participants will be able to drive targeted traffic to their websites, effectively promote their products and services, and ultimately boost sales. This course is designed to provide a solid foundation in Google Ads, making it accessible to anyone interested in leveraging online advertising.
Course Overview
Eddie Tech Solutions' Google Ads training covers a wide range of topics that are crucial for successful online advertising. Participants will learn how to set up a Google Ads account, create effective ad campaigns, and utilize various tools to track performance. The course emphasizes practical skills, enabling attendees to manage their campaigns confidently and independently. By engaging in hands-on exercises, learners will gain insights into real-world applications of Google Ads, ensuring they are well-prepared to implement their knowledge.
The curriculum is structured to progressively build your understanding of Google Ads, starting from the basics and advancing to more complex strategies. This approach allows participants to develop a comprehensive skill set that can be applied across various industries and business models. Throughout the course, you will explore various aspects of Google Ads, including keyword research, ad creation, and performance analysis, all designed to enhance your advertising capabilities.
Key Learning Outcomes
Throughout the training, you will acquire essential skills such as understanding Google Ads specifications, utilizing keywords effectively, and setting up conversion tracking. Additionally, you will learn how to analyze competitor data, write compelling ad copy, and conduct A/B testing to optimize your campaigns. These skills are vital for creating ads that not only attract clicks but also convert visitors into customers. The training aims to empower you with the tools needed to craft effective advertising strategies tailored to your business goals.
The course also covers advanced topics like remarketing strategies, which allow you to re-engage users who have previously visited your website, enhancing your chances of conversion. By mastering these techniques, you will be equipped to create campaigns that resonate with your target audience, leading to improved engagement and sales. Understanding how to leverage data and insights will also be emphasized, enabling you to make informed decisions that drive your advertising success.
Who Should Attend?
Our Google Ads training is designed for anyone interested in leveraging the power of online advertising. This includes business owners looking to increase sales through their websites, digital marketers wanting to enhance their skill sets, and students aspiring to enter the field of digital marketing. No prior experience with Google Ads is required, making this course accessible to all. Whether you are starting from scratch or looking to refine your existing knowledge, our training will provide the insights and skills necessary to succeed.
Moreover, the course is particularly beneficial for those who wish to stay competitive in the ever-evolving digital landscape. As online advertising continues to grow, understanding how to effectively use platforms like Google Ads is becoming increasingly important for achieving business objectives. By participating in this training, you will position yourself to take advantage of the opportunities that digital advertising presents.
Training Format and Flexibility
We understand that everyone has different learning preferences and schedules. Therefore, our Google Ads training is offered in both online and in-person formats. You can choose the option that best fits your lifestyle, whether you prefer the convenience of online learning or the interactive experience of face-to-face sessions. This flexibility allows participants to engage with the material in a way that suits their individual learning styles.
Additionally, we can customize the training duration to suit your needs, whether you are a complete beginner or someone looking for a refresher course. This personalized approach ensures that you receive the most relevant information and training tailored to your specific goals. Our instructors are committed to adapting the content and pace of the training to ensure that each participant gains maximum benefit from the experience.
Expert Instructors
Our training sessions are led by experienced digital advertisers who bring a wealth of knowledge and practical insights to the classroom. They are dedicated to providing personalized instruction that caters to your specific learning goals, ensuring that you gain the most from the training experience. Our instructors not only teach the theoretical aspects of Google Ads but also share real-world examples and case studies that illustrate successful strategies.
By learning from professionals who have successfully navigated the complexities of online advertising, participants can gain valuable perspectives that enhance their understanding and application of Google Ads. This mentorship approach fosters a supportive learning environment where questions are encouraged, and individual progress is prioritized. You will leave the training not only with theoretical knowledge but also with practical skills that can be immediately applied to your advertising efforts.
Next Steps
If you're ready to take your digital marketing skills to the next level, consider enrolling in our Google Ads training program. By mastering Google Ads, you will be equipped to drive more traffic to your website, generate leads, and ultimately increase your sales. Our training is designed to empower you with the knowledge and confidence needed to succeed in the competitive world of online advertising.
Fill out the form below to get started and take the first step toward becoming proficient in pay-per-click advertising. Our team is here to support you on your journey to mastering Google Ads and achieving your marketing goals. We look forward to helping you unlock the potential of online advertising and enhance your business's digital presence.
Frequently Asked Questions
Is Google Ads difficult to learn?
While Google Ads can be complex, anyone willing to invest time in learning can master it. Our training is designed to guide you through the process, making it easier to understand.
What will I learn in the Google Ads training?
You will learn how to create and manage your own Google Ads campaigns, track their performance, and optimize them for better results.
Do you offer training on other Google products?
Yes, we also provide training on other Google technologies, such as Google Tag Manager and Google Analytics.
Related Services and Resources
Get Started with Google Ads Training
Ready to enhance your digital marketing skills? Fill out the form below to enroll in our Google Ads training program and unlock the potential of online advertising.
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
Participants who complete this course receive an Eddie Marketing Certificate of Completion. The programme is designed to fully prepare you for the Google Ads Search and Performance Max certification exams — with exam preparation guidance included on Day 2.
Google Ads Training
Frequently Asked Questions
No — we set up a training environment in class. If you have an existing account, you are welcome to bring it and we will use real campaign data to make the training directly applicable to your business. We recommend having Google Analytics 4 connected before Day 1 if you have an existing account.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Keep Exploring
Explore Related Resources
Pillar Resource
Google Ads / PPC Pillar
Pay Per Click Management
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Ads Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Ads Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
Get Started